Veteran Response Teams are improving outcomes for these veterans and minimizing hostile and sometimes volatile situations for both law enforcement officers and veterans. It shares the views of law enforcement programs at several locations across the country, from small towns to large cities, and highlights how each jurisdiction went about creating and implementing teams or programs to improve practices meant to serve veterans who are in crisis. This is the third publication in the National Institute of Corrections justice-involved veterans compendium project. These traumatized men- and increasingly women- receive the help they need to address mental health issues, such as post-traumatic stress disorder or traumatic brain injury, related to their military service. They are creating opportunities for veterans struggling to re-acclimate to civilian life. These programs are improving public safety.
Department of Veterans Affairs (VA), and community-based agency representatives collaborate to implement approaches to de-escalate veterans in crisis in our communities.
Elements of programming interviews 2016 series#
“It’s a very competitive industry, so we always need to innovate.This white paper is based on a series of interviews, buttressed by personal observations, of key players in several jurisdictions where law enforcement officers, Veteran Justice Outreach Specialists from the U.S. “It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing, doing a lot of different things all the time, and never sitting still,” says Joost. Now, with Optimize, we could have 20 or more tests running at the same time in different countries, different landing pages, or different places on the domain.”įor Spotify, it’s critical that the company keeps learning about what its customers prefer. The SQL Server 2016 has feature to supported both column level encryption and encryption in transit as well. ”Before, it was a fairly slow process to get tests done. Joost appreciates this increased velocity of testing from Optimize 360. “This experiment has changed how Spotify can be more locally relevant across all markets.”
“If we’d run this experiment without Optimize 360, it would have taken us much longer and it might never be prioritized,” says Maxime.
The ability to set up tests quickly and easily proved to be a difference maker. And that custom page increased premium subscriptions by 24%. Users who saw the custom page for audiobooks were more likely to purchase a Spotify premium subscription. The result of Spotify’s experiment far exceeded expectations. When users in Germany searched for “audiobook” and clicked on one of Spotify’s ads, they were either brought to the custom page (test group) or to the original page (control group). The team created a custom landing page dedicated to audiobooks, then targeted the keyword "audiobook" from an Ads campaign that was focused on Germany. The team used the Optimize 360 integration with Ads to create an experiment to improve the effectiveness of its Ads campaigns for the German market, with the goal of increasing premium subscriptions. “Our goal was to show interested users that we have a wide selection of audiobooks, and the experience of listening to them on Spotify is even better when subscribing to premium,” says Maxime Nivet, Spotify’s subscription specialist for the European market. In their research, the team discovered that the most streamed type of content in Germany is, surprisingly, not songs but audiobooks. For example, Spotify could create a specific landing page for users who had searched for and clicked on a Spotify ad for “music streaming subscription.” This integration allowed Spotify to deliver a custom landing page to users who had reached its site through one of its Ads campaigns. Optimize 360 has several advanced capabilities that benefited Spotify, but one in particular, an integration between Optimize 360 and Google Ads, was especially valuable for the company. “Optimize 360 offered us direct integration with Analytics 360, so it’s extremely easy to use and see the test results,” says Joost. So the company turned to another product in the Google family, Google Optimize 360. Fortunately, Spotify was already using Google Analytics 360 as its digital analytics solution. Spotify needed a tool to create custom experiences for each market, without depending on R&D resources.
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